Google Play - Protect Your Play
Google Play: Protect Your Play
Don’t let cybercriminals steal your gaming joy! 🎮
Google Play has your back, delivering a localized experience that truly resonates with Thai gamers. We’ve transcreated the messaging to reflect Thai culture and even recorded a Thai-dubbed voice-over to make it feel just like home!
- Client: Google Play
- Creative Agency: DDB Worldwide
- Creative Consultant: nidniece
- Audio Production: nidniece
Secure Your Play, Secure Your Data!
Don’t let unsafe sites steal your diamonds or personal data! 🚫💎
Stay within the game, where Google Play’s security tech keeps you safe from hidden dangers. Play smarter, play safer! 🎮🔒
Electrolux: MAKE IT LAST
Electrolux: MAKE IT LAST
Electrolux’s ‘Make It Last’ campaign turns your closet into a sustainability story! By keeping clothes fresh longer with innovative technology, we bring this vision to life through a compelling video script
now used across Southeast Asia and Australia.
- Client: Electrolux
- Creative Agency: Rabbit’s Tale
- Creative Consultant: nidniece
Small Steps, Big Impact—Make It Last!
A washing machine alone can’t save the world, but with the right care, it can make a difference! 70% of clothes thrown away could have been saved with better maintenance. By simply caring for our clothes, we can reduce waste and help the planet. Electrolux’s Ultimate Care series uses cutting-edge technology to extend the life of your favorite outfits. Together, we can build a more sustainable future. Make it last! 🌏👕
Netflix 6underground
Netflix: 6 Underground
A special promo video just for Thailand, bringing you all the action from the NETFLIX Original
6 Underground—the first collaboration between Michael Bay and Ryan Reynolds.
Now streaming on NETFLIX!
- Client: Netflix
- Creative Agency: a new kind of Australia
- Creative Consultant: nidniece
No car returns today
—just dropping off,
the risky way!
Four top influencers—Tuk Boriboon, Ben Apache, Kiwtoe, and Toffy—score invites to the action-packed Netflix Original 6 Underground. But instead of a VIP limo, they face a high-stakes taxi ride, 6 Underground style.
Will they make it in one piece? Buckle up—it’s a ride for their life! 🚕🔥
The Monky Mix By Monkey Shoulder
The Monky Mix
By Monkey Shoulder
With alcohol ads off-limits in Thailand, Monkey Shoulder breaking the mold! Teaming up with top artists for daring, rebellious collabs
that capture the drinker’s spirit. No labels, just pure creativity.
- Client: Monkey Shoulder
- Creative Agency: VICE Asia
- Creative Consultant: nidniece
- Production House: Greenlight Films
The Monkey Mix Collaboration
To expand the DNA of Monkey Shoulder #MadeForMixing toward bigger goals, we’ve created meaningful collaborations that resonate with modern culture. In this campaign, we’ve brought together three epic collabs that challenge boundaries across nightlife, music, and urban culture, with each partnership delivering creative works that tell unique stories.
COLLAB NO.1
Thai-Inspired
Party Game
We’ve brought the party home! Teaming up with funny content creator Turk TK and creative designer Bangerboyz to make a Thai-inspired card game full of fun and local vibes. It’s the perfect addition to your next house party!
Get a limited edition deck with every Monkey Shoulder purchase for a short time, and a portion of the proceeds will support local bars and businesses!
COLLAB NO.2
The Mixed Feeling
Anthem
Bringing the fun back with the Mixed Feeling Anthem! We’ve teamed up with singer/songwriter Cyanide and artist/musician Notep to drop a catchy track filled with joy and good vibes, all while raising mental health awareness.
Join the fun with our lip-sync challenge using #madeformixing! For every shared video, Monkey Shoulder will donate to mental health causes in Thailand. At the end, we’ll create a fun visualizer to spread the love even more! 🎶✨
COLLAB NO.3
Limited Edition Surfskate
Board
We’ve fused two urban cultures to create a surfskate that brings Bangkok’s streets to life. This limited-edition board, designed with surf skater Wayut Rinthong and illustrator Sahred Toy, showcases Bangkok’s energy through bold designs. Locally crafted with a Thai surfskate brand, each board features iconic visuals with Monkey Shoulder’s signature touch.
To launch, we’ll share fun social videos of our collaborators skating through Bangkok’s hidden spots and busy streets. Each board shines in a different part of the city!
Google Search
Google Search
We took on the exciting challenge of trancreating a promotional video for a Google Search feature that makes shopping easier than ever!
- Client: Google Thailand
- Creative Agency : TOASTER Singapore
- Creative Consultant: nidniece
Shopping made easy with Google!
Easily find the products you love and compare prices across stores! Just type the product name into Google to explore options and compare prices from various retailers. Want more details? Head to the Shopping tab and use filters like price range and preferred stores.
#CheckBeforeYouShopWithGoogle #GoogleThailand
Google Lunar New Year 2023
Google LUNAR NEW YEAR
For the first time, Google is launching a Lunar New Year 2023 social campaign in Thailand and Vietnam, featuring influencers from various fields! Watch them showcase Google’s top features along with exclusive festive perks in fun, engaging videos.
- Client: Google Thailand
- Creative Agency: TOASTER Singapore
- Creative Consultant: nidniece
Turning Festivities into Fun!
This campaign partners with top Thai influencers from various industries to create lifestyle content that reflects their unique style, while showcasing Google’s standout features and exclusive Lunar New Year perks through their amazing videos!
@sommarkz
@thepleelaofficial
@japanandfriends
Meme It, Play It, Celebrate It!
This Lunar New Year, Google is celebrating the Year of the Rabbit in style—bringing bold, vibrant content to spark engagement and immerse everyone in the Google experience!
To introduce the festive features across Google platforms, we tapped into Gen Z culture, creating a wave of memes and influencer-driven content that played with youthful insights and online humor. Our goal? To connect with younger audiences in a way that feels fun, relatable, and interactive.
We took the celebration beyond traditional announcements—leveraging social media, interactive IG Filters, and playful collaborations with influencers to seamlessly introduce features like Google Doodle, Google Arts & Culture, Jigsaw Party, and the fireworks surprise on Search. The result? A campaign that wasn’t just seen but experienced, turning awareness into participation.
Let’s spread the festive vibes everywhere! 🧧🎆🐇
Google Play Winterlands
Google Play Winterlands
Every winter, FREE FIRE brings back Winterlands, but this year, the chill runs deeper than ever! We’re taking the frost-filled battleground to the next level with an epic showdown featuring top gamers from Thailand and Indonesia. More chaos, more thrill—are you in?
- Client: Garena x Google Play
- Creative Agency: TOASTER Singapore
- Creative Consultant: nidniece
Get Frostier with the Game’s Inside the Game
This year, Free Fire Winterlands isn’t just colder—it’s a game within a game! ❄️🔥 Gamers can dive into a meta-challenge, hunt for rewards, and experience Google Play to top up, unlock items, get some tips, and level up like never before.
To make it even bigger, we’re bringing in three top gaming influencers from Thailand and Indonesia to star in our action-packed film, turning the battlefield into a must-watch spectacle. Plus, select micro-influencers will help amplify the hype.
Launching simultaneously in Thailand and Indonesia, we’re building momentum with dynamic online materials, ensuring Thai gamers stay engaged and ready to jump in.
Find your FIRE, chase that Booyah, and power up with Google Play! 🎮⚡
#InternetAwesomeParents
#InternetAwesomeParents
Parenting in the digital age isn’t easy, but Google’s here to help! Check out tools to make life easier for parents and safer for kids—become #InternetAwesomeParents!
- Client: Google Thailand
- Creative Agency: TOASTER Singapore
- Creative Consultant: nidniece
Digital Parenting? Google’s Got You!
Introducing #InternetAwesomeParents – a practical and easy-to-follow 6-video series designed to help you navigate the digital world with your kids. Through relatable role-play scenarios, clear tips, and useful tools, it helps Thai parents feel more confident about online safety.
To make sure the content truly connects with families in Thailand, we didn’t just translate—we transcreated and localized it. From refining the language and cultural nuances to adapting real-life examples that feel natural to Thai parents, every detail was carefully crafted to make digital parenting clearer, more practical, and easier to apply.
Stay informed, stay prepared, stay #SaferWithGoogle.
Google Covid-19
Google Covid-19
To thanks all medical worker that has been working hard in this period to fight Covid-19. Google wants to thanks them all by creating this video and also raise the fund to help them work better.
- Client: Google Thailand
- Creative Agency: TOASTER Singapore
- Creative Consultant: nidniece
Heroes in Scrubs,
We Salute You! 🩺✨
Many people are searching for information more than ever—seeking ways to support and uplift healthcare workers.
We deeply thank those who have made extraordinary sacrifices to save lives. Truly, thank you. Let’s stand together and cheer them on.
As part of Google’s global effort to localize this message for different countries, we had the privilege of adapting it for Thailand. More than just translation, we carefully refined the tone and cultural nuances to reflect the local COVID-19 experience. With the addition of authentic Thai footage—from frontline healthcare workers to key moments in national news—we aimed to make the message feel as genuine and heartfelt as possible.
Because at the end of the day, we understand what everyone is going through. And like you, we just want to do our part in supporting each other through these challenging times.
Advancing Thailand with AI
Advancing Thailand with AI
Google is investing $1 billion in Thailand to build a cutting-edge data center and drive AI growth—because the future won’t wait. This bold move cements its expansion in Asia, taking on giants like Microsoft and OpenAI.
- Client: Google Thailand
- Creative Agency: TOASTER Singapore
- Creative Consultant: nidniece
- Audio Production: nidniece
Leave No Thai Behind
Thailand is diving headfirst into a new AI era, and Google is leading the charge! This video, premiered at the White House launch event, is part of a global campaign—tailored to reflect Thailand’s unique landscape and needs.
With a bold commitment to creating 14,000 new jobs annually from 2025 to 2029, this initiative ensures no Thai is left behind in the AI revolution. It’s not just about technology—it’s about empowering businesses, sparking opportunities, and driving inclusive growth for everyone.
Let’s build the future together! 🚀