Google LUNAR NEW YEAR
For the first time, Google is launching a Lunar New Year 2023 social campaign in Thailand and Vietnam, featuring influencers from various fields! Watch them showcase Google’s top features along with exclusive festive perks in fun, engaging videos.
- Client: Google Thailand
- Creative Agency: TOASTER Singapore
- Creative Consultant: nidniece
Turning Festivities into Fun!
This campaign partners with top Thai influencers from various industries to create lifestyle content that reflects their unique style, while showcasing Google’s standout features and exclusive Lunar New Year perks through their amazing videos!
@sommarkz
@thepleelaofficial
@japanandfriends
Meme It, Play It, Celebrate It!
This Lunar New Year, Google is celebrating the Year of the Rabbit in style—bringing bold, vibrant content to spark engagement and immerse everyone in the Google experience!
To introduce the festive features across Google platforms, we tapped into Gen Z culture, creating a wave of memes and influencer-driven content that played with youthful insights and online humor. Our goal? To connect with younger audiences in a way that feels fun, relatable, and interactive.
We took the celebration beyond traditional announcements—leveraging social media, interactive IG Filters, and playful collaborations with influencers to seamlessly introduce features like Google Doodle, Google Arts & Culture, Jigsaw Party, and the fireworks surprise on Search. The result? A campaign that wasn’t just seen but experienced, turning awareness into participation.
Let’s spread the festive vibes everywhere! 🧧🎆🐇
