The Monky Mix By Monkey Shoulder
The Monky Mix
By Monkey Shoulder
With alcohol ads off-limits in Thailand, Monkey Shoulder breaking the mold! Teaming up with top artists for daring, rebellious collabs
that capture the drinker’s spirit. No labels, just pure creativity.
- Client: Monkey Shoulder
- Creative Agency: VICE Asia
- Creative Consultant: nidniece
- Production House: Greenlight Films
The Monkey Mix Collaboration
To expand the DNA of Monkey Shoulder #MadeForMixing toward bigger goals, we’ve created meaningful collaborations that resonate with modern culture. In this campaign, we’ve brought together three epic collabs that challenge boundaries across nightlife, music, and urban culture, with each partnership delivering creative works that tell unique stories.
COLLAB NO.1
Thai-Inspired
Party Game
We’ve brought the party home! Teaming up with funny content creator Turk TK and creative designer Bangerboyz to make a Thai-inspired card game full of fun and local vibes. It’s the perfect addition to your next house party!
Get a limited edition deck with every Monkey Shoulder purchase for a short time, and a portion of the proceeds will support local bars and businesses!
COLLAB NO.2
The Mixed Feeling
Anthem
Bringing the fun back with the Mixed Feeling Anthem! We’ve teamed up with singer/songwriter Cyanide and artist/musician Notep to drop a catchy track filled with joy and good vibes, all while raising mental health awareness.
Join the fun with our lip-sync challenge using #madeformixing! For every shared video, Monkey Shoulder will donate to mental health causes in Thailand. At the end, we’ll create a fun visualizer to spread the love even more! 🎶✨
COLLAB NO.3
Limited Edition Surfskate
Board
We’ve fused two urban cultures to create a surfskate that brings Bangkok’s streets to life. This limited-edition board, designed with surf skater Wayut Rinthong and illustrator Sahred Toy, showcases Bangkok’s energy through bold designs. Locally crafted with a Thai surfskate brand, each board features iconic visuals with Monkey Shoulder’s signature touch.
To launch, we’ll share fun social videos of our collaborators skating through Bangkok’s hidden spots and busy streets. Each board shines in a different part of the city!
Sansiri Pet Welcome Condo
Sansiri Pet Welcome Condo
Sansiri, one of Thailand’s top real estate developers, is rolling out the welcome mat for pet owners! To spread the word, we created a fun and relatable video that addresses common condo-living concerns—proving that at Sansiri, pets are more than welcome!
- Client: Sansiri
- Creative Agency: nidniece
- Production House: nidniece
Your Furry, No Worries!
Being a pet parent comes with its fair share of worries—especially in a condo. But at Sansiri Pet Welcome Condo, we’ve got you covered! Here, your furry friend isn’t just allowed; they’re truly welcome. So sit back, relax, and enjoy condo living with your best buddy by your side 🐾
Spreading the Love—One Post at a Time!
With organic engagement soaring up to 15%, the Sansiri Pet Welcome Condo is already turning heads! Now, it’s time to take it even further with the help of top Thai KOLs like Banthuk Khong Tud and Poetry of Bitch—trusted voices that’ll make sure every pet parent knows their fur babies are truly welcome here. 🐶🐱💛
For Pet Lovers, By Pet Lovers!
We’re bringing fun, pet-friendly vibes to the campaign—straight from the hearts of pet lovers to pet lovers! Our goal? To build a vibrant community of pet-loving Sansiri locals who truly get it, with always-on content.
From social memes and real-time content to album posts and short videos, we’re keeping the love (and the laughs) going non-stop! 🎾🐾✨
Boots Thailand
Boots Thailand
Boots Thailand—more than a brand, a wellness community. Bite-sized tips, quick videos, and exclusive promos bring health and beauty together. The mission? Inspire, engage, glow. ✨
Let’s make self-care social!
- Client: Boots Thailand
- Creative Agency: nidniece x Mindery
- Content Production: nidniece
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Content That Clicks, Glows & Grows! ✨
Boots Thailand set out to create more than just a following—they built a thriving wellness community where health meets beauty in everyday moments.
From eye-catching posts to binge-worthy short videos, we crafted fresh, engaging content filled with health hacks, beauty tips, and exclusive promos. Every piece was designed to spark inspiration, drive engagement, and turn views into action.
The results? 5,000+ new followers and 100,000+ TikTok views—because great content doesn’t just get seen, it gets shared. ✨
Meiji EZ Cube
Meiji EZ Cube
Introducing the new Meiji EZ Cube—milk cubes with an all-new formula that’s easier to blend than ever! Watch as the boy excitedly shares this product with dear moms, proudly showing them the convenience and goodness inside.
- Client: Meiji Thailand
- Creative Agency: Anymind
- Production House: nidniece
Nurturing
Every Step of Growth
As the little one steps onto the scene, the boy proudly shows off ‘Meiji EZCube.’ It’s a nutrient-packed powdered milk, designed for moms seeking an easy-to-use, healthy option for their growing kids. No more fuss—just goodness in every cube!
Key Visual Design
The key visual design perfectly captures the essence of the movie, unveiling ‘Meiji EZCube’—the healthy, easy-to-mix milk moms will love. It’s the perfect solution for busy moms!
LINE for business
LINE for business
LINE for Business is here to supercharge Thai SMEs! With easy-to-use tools to boost communication and growth, they want us to grow social media followers and share online business tips in a digestible way. We’re all in—let’s make it happen!
- Client: LINE for business
- Creative Agency: nidniece x Mindery
- Content Production: nidniece
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Customer Love,
Business Thrives
We created always-on content—single posts, album posts, and videos—to help Thai SMEs level up their marketing game and boost awareness of LINE products. Let the growth begin!
