My Customer l CRM
My Customer l CRM
LINE for Business launches “MyCustomer | CRM”, a powerful tool to build customer loyalty on LINE OA.
We’ve turned it into engaging motion graphics to make it easy for Thai SMEs to understand and set up.
- Client: LINE for business
- Creative Agency: nidniece x Mindery
- Content Production: nidniece
Unlock the Power of Customer Loyalty! 🔑
This tutorial video series walks you through the key features of MyCustomer | CRM. You’ll learn how to set up LINE OA’s membership system, create rewards for your customers, train your in-store staff, and explore new features. It’s everything you need to help your business grow.
SF Cinema : EXIT
SF Cinema : EXIT
SF Cinema wanted to create buzz around EXIT (2019), the Korean blockbuster hitting theaters. So, we crafted engaging content to build awareness and launched an exciting online activity that brought people to a real-world event. The result? A wave of user-generated content under #RunLikeYoona, turning moviegoers into part of the action! 🎬
- Client: SF Cinema
- Creative Agency: nidniece
- Content Production: nidniece
Bringing the Thrill of EXIT to the Theater!
We transformed a heart-pounding scene from the movie into a real-life experience. At SF World Cinema, CentralWorld, we set up a mini zip line on the 2nd floor near the Food Court, giving moviegoers the chance to climb just like in the film. But this special activation zone wasn’t just about the adrenaline. It was also the ultimate photo op! Fans could snap epic shots, create their own content, and join the fun by tagging #RunLikeYoona for a chance to win free movie tickets on SF Cinema’s official page.
Spreading #RunLikeYoona
across All Platforms!
With EXIT already packed with fun and laughs, we didn’t stop at on-ground activities! We took #RunLikeYoona to social media, teaming up with film buffs, trendsetters, and lifestyle creators to amplify the buzz and make sure it reached every corner, turning it into an organic, fan-fueled phenomenon. Before long, audiences were using #RunLikeYoona to share their excitement and keep the momentum going! 🏃♀️🎬✨

SF+ : Social Post
SF+ : Social Post
SF wanted to spread the word about their SF+ membership card to young working adults on Facebook. We brought this idea to life with a fun Multi-Photo Post on SF’s channels and boosted it with Off-page PR content on pages that resonate with our target audience.
- Client: SF Cinema
- Creative Agency: nidniece
- Content Production: nidniece
One card, endless entertainment!
Ever felt overwhelmed by carrying a dozen membership cards just to unlock special perks? Well, it’s time to say goodbye to all that! SF+ takes your movie experience to the next level. They’ve launched the new SF+ membership card, packed with amazing rewards—all in one card. It’s the ultimate way to elevate your movie-watching experience like never before.
SF+ : Movie Resolution
SF+ : Movie Resolution
To spread the word about SF Cinema’s amazing promotions, we created a microsite where users can share their movie watchlist for the year with friends on social media. Plus, they’ll enjoy exclusive deals when they choose to watch movies at SF Cinema. The more you watch, the more rewarding it becomes! 🎬🍿
- Client: SF Cinema
- Creative Agency: nidniece
- Content Production: nidniece
SF Movie Resolutions 2020: What Are You Watching Next?
As everyone sets their New Year’s resolutions, why not join the movie lovers and make a MOVIE RESOLUTION? We invite all movie buffs to visit our microsite and create a list of films they’re excited to watch in the upcoming year. As they add more titles, they’ll unlock amazing promotions when purchasing tickets at SF Cinema. The more you watch, the more rewarding it becomes! Plus, you can share your list with friends and chat about the films coming out next year! 🎬✨
Knorr
Knorr
Knorr is bringing the heat to the kitchen with six premix sauce recipes—helping chefs save time, cut costs, and achieve perfect flavor every time. A true game-changer for restaurant owners! To showcase this, we’ve designed a bold and eye-catching print media. 🔥✨
- Client: Knorr
- Creative Agency: DEXTER BANGKOK
- Creative Consultant: nidniece
From Prep to Plate—Made Effortless!
Revolutionizing seasoning with six premix sauce recipes! These blends make cooking easier, save time, ensure consistent flavors, and reduce costs—giving chefs the ultimate shortcut to success. A game-changer for restaurant owners, letting them focus on what truly matters. We’ve brought this vision to life with a bold and impactful print media! 🔥✨
LINE Premium ID
LINE Premium ID
LINE for Business wanted to introduce Thai SMEs to the “Premium ID” service and its game-changing feature—upgrading a Basic ID to a custom brand or business name.
So, we turned it into a fun and engaging online film,
where a shop owner time-travels from the future!
- Creative Consultant: nidniece Client: LINE for Business
- Creative Agency: nidniece x Mindery
- Production House: Very Hard Day
Future Me Knows Best—Here’s the Proof!
This is a message from the future! 🚀 Level up your online business with a Premium ID—easy to add, easy to remember, and easy to share.
When your Premium ID stands out, so does your brand! ✨
Electrolux: MAKE IT LAST
Electrolux: MAKE IT LAST
Electrolux’s ‘Make It Last’ campaign turns your closet into a sustainability story! By keeping clothes fresh longer with innovative technology, we bring this vision to life through a compelling video script
now used across Southeast Asia and Australia.
- Client: Electrolux
- Creative Agency: Rabbit’s Tale
- Creative Consultant: nidniece
Small Steps, Big Impact—Make It Last!
A washing machine alone can’t save the world, but with the right care, it can make a difference! 70% of clothes thrown away could have been saved with better maintenance. By simply caring for our clothes, we can reduce waste and help the planet. Electrolux’s Ultimate Care series uses cutting-edge technology to extend the life of your favorite outfits. Together, we can build a more sustainable future. Make it last! 🌏👕
ZWILLING: Passion Forward
ZWILLING: Passion Forward
Zwilling, a brand known for its enduring German quality, wants to connect with new generations through the “Gemini” family story, showing how a passion for cooking is passed down over time. Just like their premium kitchenware, Zwilling believes in passing on that legacy.
- Client: ZWILLING
- Creative Agency: nidniece x Mindery
- Content Production: nidniece

ZWILLING x Chef Big Yak Yang
“PASSION FORWARD Series”
We had the pleasure of creating a truly memorable evening filled with passion and inspiration, featuring a special fine dining course inspired by diverse culinary traditions.
Chef Big-Atthasit Patansethirakul, owner of “Yak Yang” and a seasoned chef with both local and international experience, curated this experience.
The highlight? Chef Big prepared a secret family recipe passed down through generations, now elevated with premium ZWILLING kitchenware—reflecting his father’s cooking philosophy of always choosing “the best.”


i-Tail Pet Cinema
i-Tail Pet Cinema
As the powerhouse behind top global animal feed brands, we set out to make a name that stands out. The solution? A pet-friendly movie theater—
because every VIP (Very Important Pet)
deserves a front-row seat!
- Client: i-Tail
- Creative Agency: nidniece
- Production House: Very Hard Day & nidniece
MOBILE TURN-OFF ADS
Starring
Hollywoof Stars
What would happen if dogs and cats became box office stars? But could you please turn off the phone and refrain from texting in the movie theater? You’ll lose your concentration.
Branding &
Key Visual Design
We’re not just turning animals into movie stars— we’re crafting a whole new world of Pet Cinema! From bold posters to exclusive tickets and eye-catching promo media, we’re bringing the pet-filled magic to over 21 Major Cineplex theaters nationwide. Lights, camera, paws! 🐾🎬
LINE Family Club
LINE Family Club
Entrepreneurship isn’t easy, but LINE Family Club
offers exclusive perks for those using
LINE Official Account. Check out their stories!
- Client: LINE for Business
- Creative Agency: nidniece
- Production House: nidniece
HERO VIDEO:
Unlocking Entrepreneur Life
Being an entrepreneur is not easy, that’s why LINE Family Club offers a lot of privileges to any entrepreneur
who use LINE Official Account to sell. Here’s the entrepreneur’s life review when they all have special privileges from LINE Family Club.
Cutdown VDOs
We’ve turned this interview into 3 Fresh Cut videos, each highlighting exclusive perks from LINE Family Club—told through real stories from entrepreneurs across different industries!


















































