CPF Food Standard
CPF Food Standard
To elevate CPF’s global standing, we transformed complex food technologies and standards into an engaging digital experience. By introducing a fresh CI and a seamless bilingual narrative, we simplified intricate corporate data into a modern, accessible, and visually driven storytelling tool.
- Client: CPF
- Creative Agency: nidniece
- Creative Consultant: nidniece
Modernizing Technical Communication
through Strategic Design
As a global leader in the food industry, CPF manages complex food standards and cutting-edge technologies that can be difficult to communicate. The challenge was to transform these technical global benchmarks into an engaging, user-friendly format that resonates with a modern audience.
We reimagined the traditional corporate brochure, creating a high-impact iPad-first digital experience. By introducing a fresh CI and a seamless bilingual narrative, we simplified complex food science into a clear, accessible, and visually driven journey.
Lemon8 Slogan
Lemon8
Lemon8 set out to create a Thai-language slogan that stays true to its vibrant brand personality and global message: “Fresh discoveries every day.”
Our mission? To craft a tagline that sparks curiosity and inspiration just like the global version! 🍋✨
- Client: ByteDance
- Creative Agency: nidniece
- Creative Consultant: nidniece
Freshly Squeezed Content, Discovered Every Day
‘Freshly Squeezed’ a refreshing take on the slogan that perfectly aligns with the Lemon8 brand! 🍋✨
This playful phrase captures the essence of the English version:
✔ Fruity = คั้น (Squeezed)
✔ Fresh = สด (Freshly)
✔ Discoveries = ค้นพบ (Discover)
✔ Everyday = ทุกวัน (Everyday)
It’s short, punchy, and rhymes—making it easy to remember while reflecting the app’s fresh and vibrant personality!
i-Tail Pet Cinema
i-Tail Pet Cinema
As the powerhouse behind top global animal feed brands, we set out to make a name that stands out. The solution? A pet-friendly movie theater—
because every VIP (Very Important Pet)
deserves a front-row seat!
- Client: i-Tail
- Creative Agency: nidniece
- Production House: Very Hard Day & nidniece
THEMATIC VIDEO
Pawly Drops
‘Meowsic Video’
Create a rap battle like no other—cats vs. dogs, spitting bars about who’s the ultimate pet-parent MVP. Let the meow-nificent showdown begin! 🔥🐶🐱
MOBILE TURN-OFF ADS
Starring
Hollywoof Stars
What would happen if dogs and cats became box office stars? But could you please turn off the phone and refrain from texting in the movie theater? You’ll lose your concentration.
Branding &
Key Visual Design
We’re not just turning animals into movie stars— we’re crafting a whole new world of Pet Cinema! From bold posters to exclusive tickets and eye-catching promo media, we’re bringing the pet-filled magic to over 21 Major Cineplex theaters nationwide. Lights, camera, paws! 🐾🎬
