SF Cinema : EXIT
SF Cinema : EXIT
SF Cinema wanted to create buzz around EXIT (2019), the Korean blockbuster hitting theaters. So, we crafted engaging content to build awareness and launched an exciting online activity that brought people to a real-world event. The result? A wave of user-generated content under #RunLikeYoona, turning moviegoers into part of the action! 🎬
- Client: SF Cinema
- Creative Agency: nidniece
- Content Production: nidniece
Bringing the Thrill of EXIT to the Theater!
We transformed a heart-pounding scene from the movie into a real-life experience. At SF World Cinema, CentralWorld, we set up a mini zip line on the 2nd floor near the Food Court, giving moviegoers the chance to climb just like in the film. But this special activation zone wasn’t just about the adrenaline. It was also the ultimate photo op! Fans could snap epic shots, create their own content, and join the fun by tagging #RunLikeYoona for a chance to win free movie tickets on SF Cinema’s official page.
Spreading #RunLikeYoona
across All Platforms!
With EXIT already packed with fun and laughs, we didn’t stop at on-ground activities! We took #RunLikeYoona to social media, teaming up with film buffs, trendsetters, and lifestyle creators to amplify the buzz and make sure it reached every corner, turning it into an organic, fan-fueled phenomenon. Before long, audiences were using #RunLikeYoona to share their excitement and keep the momentum going! 🏃♀️🎬✨
SF+ : Movie Resolution
SF+ : Movie Resolution
To spread the word about SF Cinema’s amazing promotions, we created a microsite where users can share their movie watchlist for the year with friends on social media. Plus, they’ll enjoy exclusive deals when they choose to watch movies at SF Cinema. The more you watch, the more rewarding it becomes! 🎬🍿
- Client: SF Cinema
- Creative Agency: nidniece
- Content Production: nidniece
SF Movie Resolutions 2020: What Are You Watching Next?
As everyone sets their New Year’s resolutions, why not join the movie lovers and make a MOVIE RESOLUTION? We invite all movie buffs to visit our microsite and create a list of films they’re excited to watch in the upcoming year. As they add more titles, they’ll unlock amazing promotions when purchasing tickets at SF Cinema. The more you watch, the more rewarding it becomes! Plus, you can share your list with friends and chat about the films coming out next year! 🎬✨
Long Khan Music Festival
Long Khan Music Festival
Long Khan Music Festival—a pay-as-you-feel-good concert—brings a fresh twist to Bangkok’s music scene. Designed to challenge the question, “Is music something that should be paid for?”, this one-of-a-kind festival attracted over 1,000 attendees, generated huge media buzz, and garnered 300,000 organic views!
- Creative Agency: nidniece
- Content Production: nidniece
- Event Organizer: WHOOP
PAY-AS-YOU-FEEL-GOOD
There are many talented artists in Thailand, but not enough public spaces for them to showcase their talent. “Long Khan Music Fest” is a festival that invites amazing artists to ‘Play what they please’ while letting the audience ‘Pay what you please.’ Every contribution you make to each band’s Thai-style bucket goes directly to the artist. This means you can enjoy all the shows for FREE and support any artist you like, at any price you choose.
Being a Musician Isn’t Easy
“Playing the songs people want to hear, but not the ones I truly want to play. Struggling to fund my music, so I have to sell other things just to get by. Having a band made us believe we could make anything happen… except making money.”
See? Being a musician isn’t just tough—it takes real grit, passion, and the ability to push through the struggles.
This video offers a sneak peek into the first Long Khan Music Festival, a pay-as-you-feel-good concert that boldly tackles the challenges of the music world. 🎶
The Power of the FAN
“If you love an artist’s work, support them before they lose the drive to create.”
A simple yet powerful message from Tum Wisut’s Mamuang comic, and it’s a truth every artist knows.
In this video for Long Khan Music Festival #2, The Power of the FAN, we dive into this idea through interviews with artists like Bom SUPERSUB, Puth Poomjit, Earth Patravee, Stamp, Whal & Dolph, and Win The Ginkz. What we found is that even the smallest gestures—attending a show, liking a post, sharing a song, or buying a CD—can mean everything to an artist. Sometimes, all it takes is 10 seconds to make a difference.
Fans are the heartbeat of music. While we couldn’t share every story in the video, we want to send a huge thank you to every fan who’s ever been part of the journey and given an artist the energy to keep going.
Let’s keep the music alive! Stand by the artists we love at Long Khan Music Fest 2: The Power of the FAN.🔥
Music Fest That Hit All the Right Notes—Media Buzz Included!
The Long Khan Music Festival wasn’t just another event—it was a media sensation! With over 1,000 attendees, 300,000 organic views, and buzz across TV, magazines, and online platforms, all without a dime spent on media! Thanks to more than 40 publishers and all the artists spreading the word, this festival made waves and proved that great music speaks for itself.
ZWILLING: Passion Forward
ZWILLING: Passion Forward
Zwilling, a brand known for its enduring German quality, wants to connect with new generations through the “Gemini” family story, showing how a passion for cooking is passed down over time. Just like their premium kitchenware, Zwilling believes in passing on that legacy.
- Client: ZWILLING
- Creative Agency: nidniece x Mindery
- Content Production: nidniece
ZWILLING x Chef Big Yak Yang
“PASSION FORWARD Series”
We had the pleasure of creating a truly memorable evening filled with passion and inspiration, featuring a special fine dining course inspired by diverse culinary traditions.
Chef Big-Atthasit Patansethirakul, owner of “Yak Yang” and a seasoned chef with both local and international experience, curated this experience.
The highlight? Chef Big prepared a secret family recipe passed down through generations, now elevated with premium ZWILLING kitchenware—reflecting his father’s cooking philosophy of always choosing “the best.”
Pass the Experience Forward
We spark a passion for cooking through vibrant key visuals, crafting engaging content that tells a captivating story across our social platforms and media partners!
adidas x JD Sports
adidas x JD Sports
We’re crafting a social and on-ground activation that gets everyone buzzing about adidas Originals—fueling brand heat, social buzz, and PR waves.
- Client: adidas x JD Sports
- Creative Agency: Wordsworth Singapore
- Creative Consultant: nidniece
HOME OF CLASSICS
adidas x JD Sports team up with Thai artist Simpleseason for a one-of-a-kind installation at Siam Center. Step into a cozy, art-filled space, strike a pose at the photo booth, and capture the moment in true Originals style!
Strike a Pose,
Take Home the Vibes!
We created an interactive experience with a stylish photo booth featuring exclusive artwork from a renowned illustrator. Plus, loads of cool souvenirs—keychains, stickers, and more—to make your Home of Classics collab moment unforgettable!
The Monky Mix By Monkey Shoulder
The Monky Mix
By Monkey Shoulder
With alcohol ads off-limits in Thailand, Monkey Shoulder breaking the mold! Teaming up with top artists for daring, rebellious collabs
that capture the drinker’s spirit. No labels, just pure creativity.
- Client: Monkey Shoulder
- Creative Agency: VICE Asia
- Creative Consultant: nidniece
- Production House: Greenlight Films
The Monkey Mix Collaboration
To expand the DNA of Monkey Shoulder #MadeForMixing toward bigger goals, we’ve created meaningful collaborations that resonate with modern culture. In this campaign, we’ve brought together three epic collabs that challenge boundaries across nightlife, music, and urban culture, with each partnership delivering creative works that tell unique stories.
COLLAB NO.1
Thai-Inspired
Party Game
We’ve brought the party home! Teaming up with funny content creator Turk TK and creative designer Bangerboyz to make a Thai-inspired card game full of fun and local vibes. It’s the perfect addition to your next house party!
Get a limited edition deck with every Monkey Shoulder purchase for a short time, and a portion of the proceeds will support local bars and businesses!
COLLAB NO.2
The Mixed Feeling
Anthem
Bringing the fun back with the Mixed Feeling Anthem! We’ve teamed up with singer/songwriter Cyanide and artist/musician Notep to drop a catchy track filled with joy and good vibes, all while raising mental health awareness.
Join the fun with our lip-sync challenge using #madeformixing! For every shared video, Monkey Shoulder will donate to mental health causes in Thailand. At the end, we’ll create a fun visualizer to spread the love even more! 🎶✨
COLLAB NO.3
Limited Edition Surfskate
Board
We’ve fused two urban cultures to create a surfskate that brings Bangkok’s streets to life. This limited-edition board, designed with surf skater Wayut Rinthong and illustrator Sahred Toy, showcases Bangkok’s energy through bold designs. Locally crafted with a Thai surfskate brand, each board features iconic visuals with Monkey Shoulder’s signature touch.
To launch, we’ll share fun social videos of our collaborators skating through Bangkok’s hidden spots and busy streets. Each board shines in a different part of the city!
Taco Bell
Taco Bell
Taco Bell, an American international chain of fast food restaurants, wants to launch a marketing campaign to celebrate International Taco Day. So we launched a social activation campaign in which we collaborated with many artists to design NFT art images.
- Client: Taco Bell
- Creative Agency: makerlab
- Creative Consultant: nidniece
- Content Production: nidniece
Text a 🌮, get an NF-Taco
(and a free taco!)
Social activation campaign to celebrate International Taco Day. Collaborate with many artists to design NFT art images. Customers can encourage this campaign by sending an emoji image via LINE OA and receiving an NFT image redeemable for free tacos at the eatery.
Collect tacos featuring your favorite artists
Support Content
Create content to support the campaign, raise awareness and invite the new generation to join the activities on each platform, including Facebook, Instagram, and others.
